AdSense - When It Doesn't Make Sense

Do you know what is Google AdSense?

Essentially, it's an advertising medium through websites where the website owner get paid once people click on the ads on the website. Here's an excerpt from Wikipedia:

"Google AdSense, commonly just AdSense, is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis."

AdSense is very common in blogs, free webmails and other websites.

Normally you would not expect to see AdSense in multinational companies, or corporate website of well known products due to their branding strategy. Even if these companies are to advertise, the advertisment would definitely on their own products or services. Common sense will tell you it's a no-no to advertise for others in your corporate website.

But then again, in the spirit of Malaysia Boleh, TM Net just did exactly what I have said! While surfing for its promotions, I found out TM Net site has advertisement link to 5 other commercial ventures! Don't believe me? Here's the screenshot.




















Well, all I can say is this Government Linked Company is creating an impression that it is having trouble in achieving its financial KPI. Or maybe the income from the AdSense goes directly to someone's pocket?

I'm speechless.